Visit product family table JAEGER Asia-Pacific Managing Director

With the rising level of economic development, the international well-known watch brands are looking to have great potential of China's watch market, the domestic high-end watch market, has stirred up a pool of spring water. Omega Seamaster arrived in Beijing to conduct a new series of ads released, with 100 years of history, one of the world's top ten watches Swiss product family (JAEGER-LECOULTRE) also went to Beijing to serve its largest flagship store opening for publicity. Reporter watches this century, Managing Director of the Asia Pacific region had an exclusive interview
The most promising markets of the North

Reporter: Beijing flagship product family is your table in the world's largest flagship store, why was the world's largest flagship store to open in Beijing?

in Beijing the world's largest flagship store because, whether now or the future, China's market for the product family table is very important; and Beijing in the high-end luxury consumer, the development momentum inferior to Shanghai or Guangdong and other coastal cities are worse; other Beijing is the capital of China, China's many cities, especially in the northern city of Beijing in follow fashion.

Q: I am surprised that the product family table and did not start the first choice flagship store in the southeast coastal areas, but first the Northeast to open flagship store in Shenyang, where you have done so for consideration?

: Although the level of southeast China's GDP is higher than the north, but north of the greater demand for high-end watches. Character of the Northeast were more straightforward, more direct expression of desire, their luxury consumers desire more than the south, so we first set up in Shenyang region flagship store.

Reporter: Since the product family table have high confidence in the Chinese market, then you can introduce the product family table in the Chinese market, sales situation in China?

Rogger: product family table sales in China are very welcome, in the past two years, sales of product family table 3 fan translation, we are now able to sell in China for a year about 60 000 -7 10 000 Table .

Reporter: product family table in the number of stores in China already? What are your future development plans in China?

Rogger: product family table now opened 22 stores in China, including in Shanghai, Shenyang, Beijing opened three flagship stores in China this year to open 6. And will be in Beijing, Shanghai, Hangzhou, Harbin, or a few cities and then pick it 1-2 at home, transformed into the flagship store.

Do not watch celebrity endorsements

Reporter: As far as I know, Omega's flagship store in the general store with some differences in the flagship store will be more abundant types of goods, and after-sales service will be more on the perfect flagship product family table and the general store any difference?

Rogger: In the product family table flagship store, product type and after-sales services and general store is no longer a big difference, but our flagship store, the specially trained attendant, a greater focus on providing consumers with the product family table taste and theme presentation. We believe that through the waiter's description advertising to consumers than the more vivid impression.

Reporter: Omega Seamaster most important marketing strategy is to hire stars to watch the brand as its spokesman, now has many international well-known movie star, supermodel, sports celebrities for endorsements, advertising and marketing their effects are quite good, Omega has become a recognized high-end luxury consumer brand in mind. Product family table does not know the marketing strategy?

bentley watch
Rogger: I do not like to use celebrity endorsements for watches in the form of marketing, because we believe that product family table is the best form, it has 100 years of history, is one of the world's Top Ten Lists. We do not need their star to improve product family table honorable status. We hope to cooperate with the dealer to do activities; out vip activities to attract vip customers; and media communication, and through the media about the latest product family table the most accurate information; to distributors, sales personnel on training and invite Distribution business, customers visited the factory and other forms of activities to show their excellent product quality family table.

Tax is not conducive to high-end consumer goods

Reporter: Recently, the State Administration of Taxation, the official said, China's fiscal reforms will likely include some high-end consumer goods consumption tax of taxation, and appropriate to expand the tax base. That means more expensive luxury. How do you see the problem? Will impact your business do?

Rogger: If the increase in the consumption tax on luxury goods, we will be very sorry. To travel abroad because the channel is very smooth, as long as the increase in luxury consumption tax, will lead to a lot of people go abroad to buy to buy, so that the face of it, may be imposed on countries in the high-end luxury goods consumption tax increase, but the actual there may be tax reduction because of reduced purchasing groups.

Reporter: I understand that the pricing of high-end luxury goods in the world is not the same, whether the high prices in the Chinese market?

Rogger: If shuffled around the various taxes levied, with the product family table models the price in China than in Europe and Hong Kong cheaper. Our pricing is higher because we watch the production process is extremely complicated, very fine product and product family table also reflects the wearer's identity and taste. Compared to other high-end watches on the market, our price is not high.